In this episode, I had to pull up and get this conversation going with Naomi Johnson. She tells her story about moving to Brooklyn from Miami, how losing her parents became a driving force behind helping her find clarity which in turn, led to her starting her Home Organization Business, Place to Palace.
Talking Building A Business with Kimberly Bennett of K. Bennett Law
In this episode, we talk about some of the legalities it takes to start a business. What should you know about registering a business, getting a trademark and protecting yourself? Find out here!
The discussion during this podcast episode is for educational purposes only and does not purport to provide legal advice. Further, no attorney-client relationship is created by listening to this episode. Please seek individualized legal advice to respond to your fact-specific business or legal questions. The information provided is considered attorney advertising.
You can contact Kim on her site, www.kbennettlaw.com or find her on social media @kbennettlaw.
4 Pillars of Marketing
In today's universe, businesses are popping up left and right. People are starting their own companies and Forbes believes that 2018 is the year all of that could be a huge year for entrepreneurs.
While great ideas are stemming all over, we have to take a step back and make sure those great ideas have a good foundation before we put them into market. We do so by considering the 4 Pillars of Marketing.
1. Defining the Target Audience
WHEN YOU DEFINE YOUR TARGET AUDIENCE, YOU CAN BE MORE EFFECTIVE IN HOW YOU REACH THEM. BECAUSE YOU HAVE DEFINED WHO THEY ARE, WHAT THEY ARE INTERESTED IN AND WHAT THEY ARE DOING, IT MAKES IT EASIER FOR YOU TO MAKE CREATIVE, CHOOSE YOUR CHANNEL FOR MEDIA, AND DETERMINE FREQUENCY OF INTERACTIONS.
2. Finding Your Brand Voice
A BRAND VOICE IS THE CONSISTENT EXPRESSION OF A BRAND THROUGHOUT ALL FORMS OF CONTENT THAT EXPRESS THE PERSONALITY OF THE BRAND. WHEN YOU THINK OF YOUR BRAND, YOU SHOULD BE ABLE TO DESCRIBE HOW YOU WANT PEOPLE TO INTERPRET YOUR BRAND.
YOUR BRAND VOICE SHOULD ALSO RELATE TO HOW YOUR TARGET AUDIENCE COMMUNICATES
3. Determine The Message
FIGURE OUT WHAT IT IS YOU NEED TO SAY IN ORDER FOR YOUR BRAND TO BE HEARD. AT THE SAME TIME, CONSIDER THIS: THE MESSAGE DOESN’T ALWAYS NEED TO BE VERBAL. THIS IS WHERE THE CREATIVE AND MESSAGE PLACEMENT COME INTO PLAY. YOU CAN CHOOSE VISUAL CUES THAT ENCOURAGE SOMEONE TO TAKE ACTION.
ALSO, THINK ABOUT WHERE YOUR TARGET AUDIENCE IS GOING TO CONSUME THE MESSAGE. CONTENT SHOULD BE TAILORED FOR THE PLACE IT WILL BE DELIVERED.
4. Measurable Results
THIS IS OFTEN CALLED A KPI OR A KEY PERFORMANCE INDICATOR. THIS IS DEFINED BEFORE YOU LAUNCH YOUR PROGRAM AND IS USED TO DETERMINE WHETHER YOUR CAMPAIGN WAS A SUCCESS.
WHEN YOUR KPI IS DEFINED AT THE START OF A PROGRAM, YOU CAN TAILOR OR OPTIMIZE YOUR CAMPAIGN TO FIT THOSE NEEDS.
For the complete walkthrough, download the workbook below.
Konversations with Kristine: Brittney Cherry talking Email Marketing, Social Media Management, Influencer Marketing and more
Sitting down with Brittney Cherry to talk about Email Marketing, Social Media, Influencer marketing and more. We get an insider's take on how to build a brand and use marketing to keep it going. Bring out a pen and paper. There are definitely some notes you'll want to take.
Konversation with Ayanna Dutton - Talking Building a Brand, Finding Your Network, Trusting Yourself and more
In this episode of Koversations with Kristine, I sit down with Ayanna Dutton. We met years ago during our time on the New York Fashion scene, when we first started blogging and making our way out to events. Ayanna has gone on to build brands, including Meet Me Series, which brings together individuals who can share knowledge with each other and Non-Corporate Girls which has grown from podcast to an agency. She shares with us some of the ideas and plans she has used going from a one man show to having a team. We even talk a little bit about the non-corporate lifestyle and how important it is to remain true and authentic to the things you love.
Find out more about Ayanna and her brands here: http://www.ayannadutton.com
